Gary Yamamoto Custom Baits ("GYCB"), a worldwide leader and innovator in sportfishing lures, has announced seven exciting new breakthrough colors of its legendary Senko soft bait.

The new Senko colors will be on sale, ready to ship at the annual industry gathering at ICAST, the International Convention of Allied Sportfishing Trades, to be held this year in Las Vegas, Nevada on July 14-16, 2010.

New product introductions by Gary Yamamoto Custom Baits in recent years, such as the company's Kreature (5-07 series) and 3.75" Flappin' Hog (FH-07) have quickly gained widespread angler popularity and have achieved top sales status within just a short time on the market.

Another instant favorite, Gary Yamamoto's newest creation, the 5" Swim Senko (31-series) has skyrocketed in popularity and sales since it's introduction. The 5" Swim Senko has eclipsed most all other GYCB baits (except Senkos and Double Tail Hula Grubs) in popularity.

Nevertheless, it is truly the world-famous, one and only Yamamoto Senko that is the flagship product line leader for GYCB. The Senko is considered by many to be the most productive, easiest to use and fun bass bait in history. The Yamamoto Senko's success has made in one of the most enviously copied baits in the fishing business. As many copies as there are, none have proven as effective as the original Yamamoto Senko.

No, the Yamamoto Senko cannot easily be improved in terms of its specific material, it's high quality and heavy, salt-laden action that catches fish after fish for expert or novice angler alike on any body of water worldwide.

What Yamamoto has done, however, is their best to add new, realistic breakthrough colors.

No less than a lucky seven new, natural and realistic colors include some of the most exciting Senko colors ever, and they will all be available for sale at ICAST in Vegas on July 14-16, 2010.

These new colors will come in the two most popular Senko sizes:

5" 9-series Yamamoto Senko

4" 9S-series Yamamoto Senko

Exciting New Colors:

New Breakthrough Laminate Colors:

There's no wrong way to use a Senko.The easiest and most effective method is to rig one weightless with an offset shank hook, and use it in shallow water. To fish deeper or to penetrate thick cover, a bullet sinker and a Texas rig may be used. The Senko is great wacky rigged weightless, with a wacky jig, nail weighted or with a Neko rig, on a dropshot rig or any way you wish to try one, you may find the Yamamoto Senko works wonders.

Media Contact: Russ "Bassdozer" Comeau